The advertising industry cannot afford to look away: Outvertising Live 2025 highlights

Suzuki Swift Hybrid ‘For Mum’s Sake’ (ATime&Place)
Welsh language workforce development
Electric Vehicle Charging Strategy
Registration of an independent school
Australia Post ‘2,655 postcodes’ (Droga5 ANZ)
Business Wales Digital

Building the Body: Sense and Simulation in BioMedical Science Building the Body is a series of workshops for Key Stage 3 school students run by the Royal Veterinary College. Students will experience using their hands inside 'haptic' simulators, a technology that allows a human-computer interaction via the sense of touch and enables virtual reality objects to be felt. Students will be able to ‘feel like a vet’ while palpating the Haptic Cow and learn about body systems' structure, function and disease processes.

Suzuki Swift Hybrid ‘For Mum’s Sake’ (ATime&Place)

Professor Mike Stubbs

Bringing medical and disease history to life using moulage and medical effects simulations By using the medium of Moulage/medical effects make-up, Julia Hyland will realistically recreate and represent a variety of medical conditions. In this way, audiences are able to explore a particular condition 'live' and assume the physical and emotional characteristics associated with trauma and disease. This approach provides participants with the chance to interpret and visualise the effects of a particular ailment and develop empathy with both sufferers and different historical eras. The project aims to generate interest, as well as achieve a better understanding of medical history for those with little or no knowledge of the subject. The project will support the creation of a DIY biology group and open laboratory for adult ‘Citizen Scientists’ at Madlab, a community technology and arts space in Manchester.

Awarded July 2013

Monthly sessions will foster a community of amateur scientists to engage with researchers and to contribute to their work. There will also be two symposia and an Open Lab event at Manchester Science Festival. The monthly workshops will involve scientific presentations and members of the public undertaking practical laboratory research work, guided by a team of scientists. Your heart in their hands or your hands in their heart – exploring perspectives through simulation Heart disease is a major killer, but new technology can save lives. Coronary angiography is an advanced procedure where a flexible wire (inserted into a groin artery under local anaesthetic) is used to image the heart’s arteries and treat any blockage. Using special prototyping software students will be able to build their own body.

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Additionally, students will identify innovative uses of the technology in education and beyond. Bringing medical and disease history to life using moulage and medical effects simulations By using the medium of Moulage/medical effects make-up, Julia Hyland will realistically recreate and represent a variety of medical conditions. In this way, audiences are able to explore a particular condition 'live' and assume the physical and emotional characteristics associated with trauma and disease. This approach provides participants with the chance to interpret and visualise the effects of a particular ailment and develop empathy with both sufferers and different historical eras. The project aims to generate interest, as well as achieve a better understanding of medical history for those with little or no knowledge of the subject. The project will support the creation of a DIY biology group and open laboratory for adult ‘Citizen Scientists’ at Madlab, a community technology and arts space in Manchester.

Source	Percentage	Description	Last Refined
Organic Search	45%	Google, Bing, Yahoo	May 2023
Direct Access	25%	Visitors typing URL directly	May 2023
Social Media	20%	Facebook, Twitter, Instagram	May 2023
Referral Links	10%	Links from allied websites	May 2023

Platform	Followers	Engagement Rate	Last Post Date	Content Type
Facebook	10,000	4.5%	2023-05-18	Campaign updates, videos
Twitter	5,000	6.0%	2023-05-19	Tweets, retweets
Instagram	3,000	5.2%	2023-05-17	Photos, Stories

The monthly workshops will involve scientific presentations and members of the public undertaking practical laboratory research work, guided by a team of scientists. Your heart in their hands or your hands in their heart – exploring perspectives through simulation Heart disease is a major killer, but new technology can save lives. Coronary angiography is an advanced procedure where a flexible wire (inserted into a groin artery under local anaesthetic) is used to image the heart’s arteries and treat any blockage. This interactive performance allows the audience to experience coronary angiography from two different perspectives – as a member of the team performing it, and as a patient undergoing it. A realistic simulation presents this closed world through a performance that brings together the latest in simulation technology with the artistic eye of a theatre director. Ping Pong – A Sports Movie about Old Age Ping Pong follows pensioners from across the planet as they compete in the World over-80s Table Tennis Championships in Inner Mongolia. From retirement, care homes, mental and physical health to death and loneliness; 8 players from 4 continents, with 703 years between them; show us what it's really like to grow old and be a world class athlete. Ultimately the film challenges what we expect from old age. Through intimate and candid portraits, Ping Pong is a cross-cultural exploration of the physical, social, ethical and psychological issues we face as we grow old. The Looking after a Giant programme will offer primary schools a menu of workshops for Key Stage 1 and 2 that link to learning targets of the Life Processes and Living Things curriculum. Each workshop will focus on a different area of biomedical science. They will explore human biology: anatomy, nutrition and medicine. The workshops will involve creative activities to excite and engage pupils in their exploration of a Giant body, and therefore their own. For example, this might involve crawling into his ear and going on an adventure through his blood stream to find out exactly what is going on in there.

Welsh language workforce development

On their journey pupils will be making discoveries about how their bodies work, including how we fight diseases and infections and how medicine can help.

[Impact assessment: Over 50 planning applications influenced or modified since inception.]
[Increased voter turnout in local elections by 15% in areas with strong campaign presence.]
[Documented reduction in litter and fly-tipping in targeted neighborhoods after campaigns.]
[Surveys show 30% rise in residents feeling informed about local issues due to efforts.]
[Successfully advocated for policies that reduced carbon emissions in the borough by 5%.]
[Helped secure over £2 million in additional funding for local services through lobbying.]
[Trained over 200 residents in community organizing and advocacy skills since 2020.]
[Facilitated the creation of 5 new community groups focused on specific local issues.]
[Improved public trust in local democracy, with higher satisfaction in council engagement.]
[Inspired similar campaign groups in three neighboring towns, creating a regional network.]

After the Apocalypse: a nationwide cinema premiere This award is to support the sex tablet 100mg nationwide public premiere, followed by an interactive satellite discussion, of the documentary film After the Apocalypse. The film tells the story, in Semipalatinsk in Kazakhstan, of the battle between the boss of the city's maternity clinic – Dr Tolemkhan Nurmagambetov – and a pregnant local woman, Bibigul Balargazinova. The area has a higher than average level of birth defects – which the local people attribute to the fact that it was a nuclear test site in the 1950s. Dr Nurmagambetov believes these defects should be bred out of the population by the introduction of a “genetic passport”.

The platform emphasizes the importance of early intervention for disabilities.
It educates about assistive technology options available.
The website features profiles of disabled entrepreneurs.
It promotes inclusive design in architecture and urban planning.
Campaigns focus on accessible outdoor recreational spaces.
The site discusses the role of education in empowering disabled youth.
It highlights the necessity for emergency preparedness inclusive measures.
The platform advocates for better access to public facilities.
It collaborates with educational institutions for awareness programs.
The website encourages storytelling as a tool for change.

He urges Bibigul, who appears to have some genetic condition, to have an abortion. The film raises important issues about genetics and biomedical ethics. Lost & Sound is a documentary about the great human love affair with music. It weaves the science of music and the brain with hearing research, and follows three individuals as they journey deep into sound, through a prism of deafness, to discover how music acts on their brains and bodies. Can they have the musical futures they hope for? Part scientific odyssey, part moving adventure into sound and silence, this creative documentary by a partially deaf filmmaker tackles questions relevant to anyone who's ever listened to music, and gives a provocative glimpse of what our own future might look like as the population ages, the world gets louder and the likelihood of experiencing deafness increases.

Electric Vehicle Charging Strategy

Illustration has historically assisted the dissemination of complex scientific ideas and now could have a role to play in bioscience learning through comic strips, graphics and biological diagrams. Illustrating Science aims to enliven primary school bioscience teaching practice with high-quality illustration. Biomedical scientists in partnership with a professional illustrator and The House of Illustration will work with teachers in London primary schools to deliver in-depth illustration workshops, supporting and enhancing bioscience teaching and learning at Key Stage 2. Science at Play is a programme of stalls, workshops, performances and installations that will engage audiences in Einstein’s Garden at the Green Man Festival with fun and playful approaches to biomedical science. Activities will be based round four themes: perception, anatomy, injury and healing, and physical performance.

Sharon-Marie Weldon

WORLDbytes – The School of Citizen TV Science Strand The charity WORLDwrite’s award-winning and pioneering online Citizen TV channel WORLDbytes will work with 30 disadvantaged young volunteers aged 16–25 to develop an understanding of biomedical issues and an accessible science strand on the channel starting with the creation of a filmed series of six programmes. Reflecting young volunteers’ interests and concerns, programmes will explore with scientists and experts why biomedical science matters, animal experimentation, sports and drugs, the price of life, donating your organs, and science in comedy form. Gina Czarnecki’s career to date encompasses film and installation, with an emphasis on human relationships to disease, evolution, genetic research and image production. Her work confronts issues surrounding the convergence of biology, technology and art, raising relevant questions about developments in the ‘life’ sciences and changes in culture, society and language. An exhibition of Czarnecki’s work at the Bluecoat brings together new and existing works by the artist, including ‘Wasted’, a series of sculptural commissions.

Vikram Jayanti

The exhibition is accompanied by a series of live events (dance, sound art and live art) and bespoke workshops for children focusing on biomedical themes. Mission to Lars is a documentary feature film about Tom Spicer, who has Fragile X Syndrome, his brother William, sister Kate, and the journey they take to find Tom's hero, Lars Ulrich, the drummer with Metallica. In trying to help their profoundly learning disabled brother achieve his oft-stated and obsessional dream, Will and Kate end up learning about Fragile X Syndrome, about the effect of the fragile X (FMR1) gene on their brother and, more widely, on their family. ‘Patient’s Narratives/Doctor’s Cases’ explores contemporary experiences of illness by tapping into medical history. Patient narratives derived from 18th-century consultation letters, autobiographies and clinical cases will be presented on stage at informal performances in the Scottish Storytelling Centre in Edinburgh. Guns, Knives, and Bombs: How do airport staff spot weapons in baggage X-rays? This exhibition will present topical research on eye movement and cognitive processing and their applications in airport security screening. It will be part of the 2011 Royal Society Summer Science Exhibition and will showcase the collaboration between the Centre for Visual Cognition’s Eye Movement Laboratory at the University of Southampton and the Visualization Laboratory at the University of Durham.

[Opponents: Large development corporations seeking to build on protected land.]
[Faces opposition from some local business owners fearing increased regulation.]
[Certain councillors and political groups with pro-development or austerity agendas.]
[National companies with local operations that conflict with environmental goals.]
[Individuals and groups spreading misinformation about campaign motives and effects.]
[Bureaucratic inertia within the local council delaying or blocking proposed changes.]
[Apolitical residents who prioritize convenience over community or environmental needs.]
[Transport companies resistant to changes that might affect their profitability.]
[Media outlets with commercial ties to opponents, leading to biased reporting.]
[Online trolls and detractors attempting to disrupt organizing and spread discord.]

Content Type	Quantity	Last Update	Purpose
Blog Posts	45	Weekly	Educate and engage visitors
Campaign Videos	15	Monthly	Visual storytelling
Newsletters	20	Bi-weekly	Updates and calls to action
Infographics	8	Quarterly	Simplify data & advocacy messages

‘The Dark Matter of Love’ is a documentary feature film that tells the story of a US family adopting three Russian orphans and the role attachment theory has to play in helping them learn to love their adopted mother. The adoption will be overseen by neuroscientist Dr Robert Marvin. The film will link the contemporary story to the history of research into mother–child love. As the children learn how to form human relationships, the film explores the experiments that have taught us the little we know about the dark matter of love. Illustration has historically assisted the dissemination of complex scientific ideas and now could have a role to play in bioscience learning through comic strips, graphics and biological diagrams. Illustrating Science aims to enliven primary school bioscience teaching practice with high-quality illustration. Biomedical scientists in partnership with a professional illustrator and The House of Illustration will work with teachers in London primary schools to deliver in-depth illustration workshops, supporting and enhancing bioscience teaching and learning at Key Stage 2. Science at Play is a programme of stalls, workshops, performances and installations that will engage audiences in Einstein’s Garden at the Green Man Festival with fun and playful approaches to biomedical science.

Registration of an independent school

This interactive performance allows the audience to experience coronary angiography from two different perspectives – as a member of the team performing it, and as a patient undergoing it. A realistic simulation presents this closed world through a performance that brings together the latest in simulation technology with the artistic eye of a theatre director. Ping Pong – A Sports Movie about Old Age Ping Pong follows pensioners from across the planet as they compete in the World over-80s Table Tennis Championships in Inner Mongolia. From retirement, care homes, mental and physical health to death and loneliness; 8 players from 4 continents, with 703 years between them; show us what it's really like to grow old and be a world class athlete. Ultimately the film challenges what we expect from old age.

What will you do to improve your ward?

Through intimate and candid portraits, Ping Pong is a cross-cultural exploration of the physical, social, ethical and psychological issues we face as we grow old. The Looking after a Giant programme will offer primary schools a menu of workshops for Key Stage 1 and 2 that link to learning targets of the Life Processes and Living Things curriculum. Each workshop will focus on a different area of biomedical science. They will explore human biology: anatomy, nutrition and medicine. The workshops will involve creative activities to excite and engage pupils in their exploration of a Giant body, and therefore their own.

Privilege isn’t about guilt; it’s about awareness and responsibility

For example, this might involve crawling into his ear and going on an adventure through his blood stream to find out exactly what is going on in there. On their journey pupils will be making discoveries about how their bodies work, including how we fight diseases and infections and how medicine can help. After the Apocalypse: a nationwide cinema premiere This award is to support the sex tablet 100mg nationwide public premiere, followed by an interactive satellite discussion, of the documentary film After the Apocalypse. The film tells the story, in Semipalatinsk in Kazakhstan, of the battle between the boss of the city's maternity clinic – Dr Tolemkhan Nurmagambetov – and a pregnant local woman, Bibigul Balargazinova. The area has a higher than average level of birth defects – which the local people attribute to the fact that it was a nuclear test site in the 1950s. Activities will be based round four themes: perception, anatomy, injury and healing, and physical performance. WORLDbytes – The School of Citizen TV Science Strand The charity WORLDwrite’s award-winning and pioneering online Citizen TV channel WORLDbytes will work with 30 disadvantaged young volunteers aged 16–25 to develop an understanding of biomedical issues and an accessible science strand on the channel starting with the creation of a filmed series of six programmes. Reflecting young volunteers’ interests and concerns, programmes will explore with scientists and experts why biomedical science matters, animal experimentation, sports and drugs, the price of life, donating your organs, and science in comedy form. Gina Czarnecki’s career to date encompasses film and installation, with an emphasis on human relationships to disease, evolution, genetic research and image production. Her work confronts issues surrounding the convergence of biology, technology and art, raising relevant questions about developments in the ‘life’ sciences and changes in culture, society and language. An exhibition of Czarnecki’s work at the Bluecoat brings together new and existing works by the artist, including ‘Wasted’, a series of sculptural commissions. The exhibition is accompanied by a series of live events (dance, sound art and live art) and bespoke workshops for children focusing on biomedical themes.

Australia Post ‘2,655 postcodes’ (Droga5 ANZ)

Dr Nurmagambetov believes these defects should be bred out of the population by the introduction of a “genetic passport”. He urges Bibigul, who appears to have some genetic condition, to have an abortion. The film raises important issues about genetics and biomedical ethics. Lost & Sound is a documentary about the great human love affair with music. It weaves the science of music and the brain with hearing research, and follows three individuals as they journey deep into sound, through a prism of deafness, to discover how music acts on their brains and bodies.

Kerry Hogarth

Can they have the musical futures they hope for? Part scientific odyssey, part moving adventure into sound and silence, this creative documentary by a partially deaf filmmaker tackles questions relevant to anyone who's ever listened to music, and gives a provocative glimpse of what our own future might look like as the population ages, the world gets louder and the likelihood of experiencing deafness increases. Guns, Knives, and Bombs: How do airport staff spot weapons in baggage X-rays? This exhibition will present topical research on eye movement and cognitive processing and their applications in airport security screening. It will be part of the 2011 Royal Society Summer Science Exhibition and will showcase the collaboration between the Centre for Visual Cognition’s Eye Movement Laboratory at the University of Southampton and the Visualization Laboratory at the University of Durham.

Daniel Charles Richardson

The exhibition demonstrates how eye movements can change when searching for different kinds of objects in X-ray images of bags, and will look at whether 3D displays can facilitate interpretation of cluttered images of bags and could therefore be used to improve the effectiveness of baggage security screening. ‘The Dark Matter of Love’ is a documentary feature film that tells the story of a US family adopting three Russian orphans and the role attachment theory has to play in helping them learn to love their adopted mother. The adoption will be overseen by neuroscientist Dr Robert Marvin. The film will link the contemporary story to the history of research into mother–child love. As the children learn how to form human relationships, the film explores the experiments that have taught us the little we know about the dark matter of love. Mission to Lars is a documentary feature film about Tom Spicer, who has Fragile X Syndrome, his brother William, sister Kate, and the journey they take to find Tom's hero, Lars Ulrich, the drummer with Metallica.

Business Wales Digital

The project aims to give people opportunities to discuss medical care and coping with illness. In trying to help their profoundly learning disabled brother achieve his oft-stated and obsessional dream, Will and Kate end up learning about Fragile X Syndrome, about the effect of the fragile X (FMR1) gene on their brother and, more widely, on their family. ‘Patient’s Narratives/Doctor’s Cases’ explores contemporary experiences of illness by tapping into medical history. Patient narratives derived from 18th-century consultation letters, autobiographies and clinical cases will be presented on stage at informal performances in the Scottish Storytelling Centre in Edinburgh. The project aims to give people opportunities to discuss medical care and coping with illness.